Topic 3: May the tweets be ever in your favour.

Thought the job market was tough in 2014? In 2015 69% of recruiters expect job competition to increase. With the competition increasing, there is no time like the present to focus on creating a professional online profile. Recruiters are now looking further than your CV to identify talented candidates. A 2014 Jobvite survey indicates that 73% of employers plan to increase investment in social networking recruitment.

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How do you create an online profile that benefits your future employment? The most popular first step is to develop a LinkedIn profile, with 347 million members in over 200 countries it’s a great starting point (LinkedIn, 2014). However, it’s not the only online program and an effective profile should make use of multiple platforms- Facebook and Twitter also play a major role in recruitment. However, these social media sites are now being used to screen applicants, so it’s important to have control of your social networking profiles. David Timis has a great video which shows you how to establish your online profile, and how to use the important networking tools available on LinkedIn.

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You need to use the web to create a brand that makes you stand out. Blogging is a great way to do this and shows, in a professional context, what is important to you. Blogging gives you the ability to demonstrate passion, dedication, motivation as well as creativity (The Employable, 2014). A Google or About.Me profile with links to all your online platforms, allows individuals to connect to you efficiently. Maintenance is key, if you have a common name or find that your visibility on Google is poor, the ‘Vizability’ site could help. It’s important to be active on sites such as Google+ and LinkedIn, as they rank highly on Google searches (Snowden, 2011). The video below provides a great summary of online presences and highlights the importance of constantly changing and adapting your profiles.

Nonetheless, it’s important to be authentic, consistent and effective when creating your profiles. You need to create a profile that directs people to content you want them to see, ideally content which is a true reflection of you and your achievements (Chamorro-Premuzic, 2013). Remember that a bad profile can harm your job prospects or even cause you to lose your current job, as these employees learnt.

Remember, when choosing platforms to develop your professional profile, always consider the sector you’re applying to, for example the fashion and photography industries use Pinterest and Instagram as platforms to display their skills (Donnelly, 2014).

Chamorro-Premuzic, T. (2013) The Future of You, Harvard Business Review Blog. Accessed: 05/03/2015

Donnelly, D. (2014) Building your professional online profile, Inspiring Interns Blog. Accessed: 06/03/2015

Eaton, K (2009) If you’re applying for a job, censor your Facebook page, Fast Company. Accessed: 05/03/2015

Jobvite (2014) Social Recruiting Survey.

LinkedIn (2014) About LinkedIn. Accessed: 06/03/2015

Snowden, G. (2011) The Rules of Social Recruiting, The Guardian Online. Accessed: 06/03/2015

The Employable (2014) How blogging can help you get a job. Accessed: 05/03/2015


10 thoughts on “Topic 3: May the tweets be ever in your favour.

  1. Hi Leigh,

    I really like the idea of you using facts on your blog and looking at the topic from different perspectives. As a second year university student, reading your blog has opened my mind about certain things about having an up-to-date online profile and indeed it has persuaded me to be present, active and up-to-date with all my online profiles, mainly the part where you have mentioned “in 2014? In 2015 69% of recruiters expect job competition to increase”.
    This shows the importance of having online profile and really tells us that, by the time we graduate and start looking for jobs the competition will be even higher which makes us think and start being serious about our online profiles also going an extra mile on doing things such as blogging as you have stated, where you can actually show your qualities and express yourselves not just to impress an employer but everyone else.


    • Hi Namat
      Thanks for the positive comment. Having been introduced to blogging through this course and being a third year searching for employment- I find that I am now considering and making plans towards future blogging, with the focus turned to my chosen employment field.
      In regards to you being a second year, I was wondering if you found that starting your profile now meant that you had a head start at creating a well-rounded, authentic profile before applying for jobs. Do you think that the authenticity of your profile is determined by how long you have had it, and how invested you are in it?


  2. I really like that you’ve picked up on the different types of online networks you can use for different industries, seems silly to have slipped my mind once I read your post.

    I definitely agree with you that individuals should connect all of their online social media accounts to look more authentic and to show your personality more, for example leaving your Facebook link on your LinkedIn profile. Also as you have mentioned we should be careful as to what we show potential employers, especially personal photos and posts on Facebook and Twitter. Many people have made private accounts for the Facebook pages, so unless you are ‘friends’ on Facebook there is a very limited amount of information you can access. Recently I have been thinking that maybe making Facebook profiles and other personal sites so private could look a bit suspicious to employers as they may think that something is being hid, what do you think?


    • Hi Francesca
      Thanks for the comment. Regarding your question, I think it is all depends on the employer. Unfortunately you don’t know what your future employer’s religious background, home life, or sensibilities might be, which means you have no idea what could offend them. This leaves you with no option but to make your profile private, even if it is ‘clean’. I think the fact that employers may be suspicious of private profiles, is also dependant on individual employers. For example, some may feel that it’s a good idea and be glad that you are limiting your exposure. I’m of the opinion that to prevent all of this, authenticity and honesty should be a two way street. I think that if employers plan to scower social media, they should inform you – thus giving you an opportunity to explain why any of your profiles are private or have a different name. Do you think setting your Facebook profile to private may suggest a lack of authenticity and put you at a disadvantage with potential employers?


      • I completely agree and think thats a good point that the employer should inform the individual that they will be using their social media sites as a way to pass judgement and review their candidates.
        I wouldn’t say it would put you at a disadvantage with employers as again I agree with you that some employers may like that you are limiting what ‘strangers’ can see of your profile. Just had the thought that it may look as if you have something to hide, but it is always better to be safe then sorry and I would advise to add privacy settings to personal Facebook or Twitter accounts in order to remain ‘neutral’ to employers.


  3. Pingback: Topic 3: Reflective summary on remain authentic building your online professional profile | namatsadiqee

  4. Hi Leigh,

    I found your post really interesting and factual and particularly enjoyed your info graphics. I think they’re a great way to get a lot of information out there quickly and clearly!

    As I read through your post I too had the same thoughts as Francesca, and it’s something I have previously wondered about. We hear so much about how what we’ve posted in the past can harm our future job prospects, but personally I’ve never left ranting status’s or inappropriate photos on my profile. This topic and the reading of blog posts and literature which I have done around it has really made me begin to wonder whether having all of my personal profiles totally private is such a positive thing? If I were in the position of an employee looking at potential employee’s I think I would begin to wonder what they were hiding. However, it seems that most people currently searching for jobs like you and I don’t agree with this, but employers are pretty open about their use of Facebook to research potential employees, this Forbes article highlights how much Social Networks are being used to vet potential employee’s. The impression I get from this is that only those with something to hide would have an issue with being vetted through their Social Media presence. What are your thoughts on this?



    • Hi Olivia
      I’m glad the blog post was informative. I think this week’s discussion is very much linked to ‘Topic 2’ and similarly it is based on a degree of personal opinion. I find that, for me personally, it’s not about the fact that we may have something to hide, but the invasion of privacy. I personally prefer a separation between professional and personal life, and feel there are plenty of online platforms designed for professional usage that are open for employers to browse. Similarly to my response to Francesca, I think that if employers were open about their vetting process and made clear that they will check all social media, it would give individuals an opportunity to explain why their profiles were private. Obviously, this steams from my belief that people should be entitled to multiple identities, thus allowing a separation of work and private lives. I ultimately see it as a balancing act between your desire for privacy and the risk of being excluded by potential employers. It seems you are pro maintaining a single identity, but would you ever consider establishing another Facebook profile strictly for professional use, instead of changing your current profile to fit your professional needs?
      Have a look at this article; its writers suggest that Facebook is not useful to finding a job as it’s only used to discover things that may prevent your employment, rather that assist it.


  5. Pingback: SUMMARY TOPIC 3 | FrancescaCharnley

  6. Pingback: Topic 3: Branding- Professional or Personal? | Olivia Handyside

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