Topic 3 – Reflecting on creating a brand.

There are a wealth of resources out there on the do’s and don’ts of creating an online professional profile. The tricky bit is making sure that you maintain authenticity when managing or creating these profiles. The discussion surrounding authenticity is what made this week’s topic so diverse, with blogs like Namat’s and Irinie’s offering interesting points on how to be authentic, while others not referring to it at all. A lot of the discussion I was involved in questioned the authenticity of both the employer and the candidate’s use of social media during the recruitment process. Other discussions, focused on the relationship between authenticity and how long the profile had been active.

Through reading other blog posts and their associated comments, I discovered that online profiles are not for everyone. Some people, like May, find that their profile propels them into the working world, while others, like Hayley, find it difficult to maintain a professional profile. Nonetheless, there seems to be a surge in employers using social media, yet this may be limited to specific industries.

Discussing the topic with recruiters from ‘Dorset Health Care’ and ‘Honeywell Engineering’, it appears that they believe it is more appropriate and efficient to assess a candidate’s skills during an interview. Interestingly, the recruiter from ‘Honeywell Engineering’ suggested that though he doesn’t believe in using social media to vet candidates, even if he did, his digital illiteracy prevents him from ‘social snooping’.

I have learnt that having an online profile can be a helpful resource in my future job hunt. Professional online profiles have numerous advantages, they act as a platform for individuals who cannot display their breadth of skills on a traditional CV as well as displaying personality, which might otherwise be lost on a CV, thus allowing individuals to promote their own personal brand. However, this topic has also highlighted the undesirable aspects of professional profiles and the amount of work it takes to maintain an authentic profile.


Namat’s blog

Hayley’s blog


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